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EU/UNDP Project Launched Public Information Campaign for Separate Waste Collection

A series of interactive lessons on separate waste collection were held yesterday in seven schools of Masty and the Masty District (the Hrodna Region).

EU/UNDP Project “Support to the development of a comprehensive framework for international environmental cooperation in the Republic of Belarus” aims to improve the existing municipal solid waste management system including procurement of the required vehicles and equipment (trucks, containers and sorting stations) for the Masty and the Kobrin Public Utility Companies. Percentage of recyclable waste directly depends on the level of knowledge and consciousness of local households. That is why the project has launched a large-scale public information and awareness campaign explaining economic and environmental benefits of collection of source-separated materials in the towns of Masty (the Hrodna Region) and Kobrin (the Brest Region) and the Masty and the Kobrin districts. The interactive lessons have proved to be a successful starting event for a large-scale public information campaign.

Development of thematic lessons is a product of joint efforts of teachers of local schools and EU/UNDP project experts on environmental education and municipal solid waste management. At the lessons children get practical skills of household waste separation, learn many interesting things about “lifespan” of waste, demonstrate who can better separate waste by categories of “paper”, “plastic” and “glass” and make proposals how each person can contribute to finding solutions to the global waste management problems.

– We are launching a public information campaign in the project areas because we realize that containers as such are not enough to solve the existing problems. Until households learn how to separate waste at source and deposit it in the respective containers, a radical change of the situation can hardly be expected, – said Olga Chabrovskaia, EU/UNDP Project Manager.

Over 120 schoolchildren from seven local schools, representatives of local, regional and national media, the district administration officials and project experts participated in the event.

For reference: During a public information campaign the EU/UNDP Project experts and the staff of the Masty and the Kobrin Public Utility Companies will organize numerous meetings with local dwellers and will speak at the sessions of local councils and workers’ meetings with the purpose of raising awareness of adult population. Together with the District Education Department the EU/UNDP Project intends to undertake various activities, contests and quiz games targeting students of local schools. It is expected to demonstrate thematic video reels and short films for teenagers and young people. In June the EU/UNDP Project will start dissemination of social adverts (billboard advertising, posters and leaflets) telling about relevance and urgency of separate municipal solid waste collection.

For further information, please contact Alena Sedach, PR specialist of the EU/UNDP Project, tel.: +375 17 267-96-23, +375 044 786-55-56, e-mail: .

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